Privacy Policy – Propel 24/7
(ABN 85 513 899 819)
Effective Date: 22nd April 2026
Last Updated: 24nd April 2026
1.Introduction
Propel 24/7 (“we”, “us”, “our”) is committed to protecting your privacy and handling personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).
This Privacy Policy explains how we collect, use, and protect personal information in connection with our loyalty and customer engagement platform (“Platform”).
2. Our Role & Data Ownership
Propel 24/7 provides loyalty and customer engagement tools to businesses (“Merchants”).
Merchants own the customer data collected through their loyalty programs.
Propel 24/7 acts as a service provider and data processor on behalf of the Merchant.
Customers (“End Users”) provide their information to participate in a Merchant’s loyalty program.
We only handle personal information as necessary to deliver our Platform services.
3. What We Collect
3.1 Personal Information
We may collect:
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- Name
- Mobile phone number
- Email address
- Date of birth (optional)
3.2 Loyalty & Engagement Data
We may collect:
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- Purchase and visit activity linked to loyalty programs
- Points, rewards, and redemption history
- Customer engagement data (e.g. offers viewed or redeemed)
3.3 Device & Technical Data
We may collect:
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- IP address
- Device type and operating system
- Browser type
- Usage data
4. How We Collect Information
We collect information when:
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- A customer joins a Merchant’s loyalty program
- A QR code is scanned or digital loyalty card is used
- Rewards are earned or redeemed
- A Merchant enters customer details with consent
- Users interact with our website
5. How Information Is Used
We use personal information to:
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- Deliver and operate loyalty programs
- Track points, rewards, and redemptions
- Enable Merchants to communicate with their customers
- Improve Platform functionality and performance
- Provide support and resolve issues
- Meet legal and regulatory obligations
6. Marketing Communications
Marketing communications are sent by or on behalf of the Merchant whose loyalty program the customer has joined.
Customers can opt out at any time.
Propel 24/7 does not independently market to customers outside of the Merchant relationship.
7. Data Ownership & Commercial Use
All customer data collected through the Platform is owned by the Merchant.
Propel 24/7 does not sell, rent, or trade personal information.
Propel 24/7 does not monetise customer data in any form.
We use data solely to operate and improve the Platform for the benefit of our Merchants.
8. Disclosure of Personal Information
We may disclose personal information to:
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- The relevant Merchant
- Trusted service providers (e.g. hosting, messaging infrastructure)
- Professional advisors
- Regulatory authorities where required by law
All third parties are required to handle information securely and in accordance with applicable privacy laws.
9. Overseas Disclosure
Some service providers may be located outside Australia. We take reasonable steps to ensure personal information is handled in accordance with Australian privacy standards.
10. Data Security
We take reasonable steps to protect personal information, including:
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- Secure cloud-based systems.
- Access controls and authentication.
- Encryption where appropriate.
- While we take security seriously, no system can be guaranteed to be completely secure.
11. Data Retention
We retain personal information only as long as necessary to:
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- Provide services to Merchants.
- Comply with legal obligations.
- Resolve disputes.
- Data is securely deleted or de-identified when no longer required.
12. Access and Correction
Individuals may request access to or correction of their personal information.
Requests should be directed to the relevant Merchant or to Propel 24/7 using the contact details below.
13. Cookies and Tracking
Our website may use cookies and similar technologies to improve functionality and analyse usage.
Users can manage cookie preferences through their browser settings.
14. Third-Party Links
Our Platform may contain links to third-party websites. We are not responsible for their privacy practices.
15. Children’s Privacy
Our Platform is not intended for individuals under 16 without parental consent.
16. Complaints
If you have concerns about your privacy, please contact us.
We will investigate and respond promptly.
You may also contact the Office of the Australian Information Commissioner (OAIC).
17. Changes to This Policy
We may update this Privacy Policy from time to time. The latest version will always be available on our website.
18. Contact Us
Propel 24/7
Email: admin@propel247.io
Phone: +61 421 599 232
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We propel businesses forward.
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